If you haven’t done so, I would encourage you to visit www.shakespeares.com and sign up to receive their “Pizza E-mail letter of news and coupon receiving.”

Kurt and the crew have cooked up another stellar idea known as “The Ultimate Shakespearience.”  In short, you and 5 friends get to have a pizza party in their kitchen and they do all the cleaning up!  There is WAY more to it, so go ahead and sign up for the E-newsletter.  (Nope, no affiliation here. Heck, they don’t even advertise with us, but I love ingenious marketing ideas!) 

Oh, you can also enter a Haiku writing contest for a chance to win a FREE Shakespearience!  How cool is that?  Fair warning, I did enter a few times myself, but don’t be discouraged. I’m not a writer, I just sell ads and help people grow their business. Wait a minute…yes, be discouraged.  Don’t even bother because I am gonna win!!!

Shakespeare’s Pizza has done an excellent job over the years in branding itself using out of the ordinary tactics and employing a marketing strategy that few others have the courage to even consider.  But most of all, they have delivered a consistent experience:  Great atmosphere, high quality pizza, a lot of fun, and a big dose of doing it their own way.  I seriously doubt they would be nearly as successful had they opted for a “traditional marketing approach” where every idea and thought was analyzed to death.  They just went out and became a local icon! 

BTW, now that I am finally getting back into shape, I actually have a reason to try the wheat crust!

Tags: E-Newsletter, marketing, pizza, Shakespeare's Pizza, strategy, tactics
Categories: Advertising, Business, Business Development, Local Issues, Marketing, Success.

Posted on Tuesday, August 4th, 2009 at 4:57 pm
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