I agree with your assessment of the Burger King commercials. I guess I don’t fit their target audience because I have been unimpressed by the whole “Silent King” concept and hated the previous concept of the “Subservient Chicken”.

It seems as if many “fast food” chains are trying to cut through the clutter by using weird ideas which they believe are funny, but strike me as sophomoric and irksome. Sonic’s “Two dudes in the front car seat having ludicrous discussions” immediately comes to mind. Oh well, I try not to eat that stuff, so they really aren’t losing my business.