Archive for the ‘Advertising’ Category
A Mental Image is Worth Several Thousand Dollars
Posted by Joe Schmitter on Thursday, August 12th, 2010 Categories:
Once again I find myself grateful for the influence of someone on my career, and I’d like to continue the recent trend of sharing the blessing on my life they’ve contributed. Yesterday in the Sandler Sales Training class I attend, our instructor, Cathy Atkins, had us fill out a 3 x 5 index card with [Click Here]
Barry White & The Trust Trigger
Posted by Joe Schmitter on Thursday, May 20th, 2010 Categories:
Sorry for the delay in continuing the promised series of blog posts about the 7 triggers of fascination as noted in the excellent book Fascinate by Sally Hogshead. For this installment, I’d like to share a unique use of the Trust trigger. It’s made unique by the secondary triggers, Vice and Lust. The home page [Click Here]
2 Styles of Advertising: Which One Suits You?
Posted by Joe Schmitter on Wednesday, March 31st, 2010 Categories:
Advertising is an art, not a science. If any advertising source, i.e. Newspaper, radio, tv, etc. could guarantee results, they would have long ago put the other sources out of business. The truth is your business can achieve results with any form of advertising, if done properly. I’d like to share with you some background [Click Here]
Cheeseburger and Fries, Hold the Discount!
Posted by Joe Schmitter on Monday, March 29th, 2010 Categories:
Recently the concept of discounting has found renewed life, mostly due to the perception of a troubled economy and the ease with which it can be measured. Some social media applications have even been tweaked to provide a platform for businesses to discount their products/services to their followers/fans/connections, etc. The topic of today’s post is [Click Here]
How to dive in to Twitter without drowning
Posted by Scott Wendling on Sunday, January 17th, 2010 Categories:
Earlier this week I made a post about Columbia businesses that get Twitter, and those that don’t. I did not anticipate the huge reaction this post would have. As one of the most read blogs from the Columbia Business Times it is apparent there is a huge interest in social media, especially Twitter, in Columbia, MO. Most [Click Here]
Twitter: Columbia businesses that get it and those that don’t
Posted by Scott Wendling on Wednesday, January 13th, 2010 Categories:
Tweet with me, not at me! Some Columbia businesses understand Twitter and some simply don’t get it. Success on Twitter is not deemed by followers. Large names can amass thousands of followers instantly because of brand recognition, this doesn’t mean it has any effect on marketing. It can actually have a negative effect as followers can begin [Click Here]
Verizon and The Droid, Part 1
Posted by Jonathan Sessions on Friday, November 6th, 2009 Categories:
Because I took my time with this and have very distance publication dates, my Droid review was scooped by the business dept over at The Columbia Daily Tribune. But last Wednesday I got to sit down with Regional President of Verizon Brendan Fallis and the new Motorola Droid. Last Wednesday I sat down with Fallis [Click Here]
Close your eyes…you will see
Posted by Joe Schmitter on Friday, October 16th, 2009 Categories:
I was made aware of an extraordinary YouTube video from Pantene from Indonesia. You must take 5 minutes out of your busy day and watch it. Definitely not your traditional advertisement! Please let me know what you think. Do you see why your ads that just tell people what they already know about your business don’t [Click Here]
This Advice and a Dime Will Get You a Cup of Coffee
Posted by Joe Schmitter on Monday, October 5th, 2009 Categories:
On my way back to the office after acquiring a new advertiser-client for The Columbia Business Times, my attention was drawn to the sign in the photo at the top of this blog entry. I’m a bit of an advertising and marketing junkie, so my mind tends to process messages differently than the average citizen [Click Here]
Oh to get a #FollowFriday
Posted by Scott Wendling on Friday, August 21st, 2009 Categories:
If you are already deep into the world of Twitter you know what I’m talking about. If not then you are most likely saying “huh?”. Follow Friday is a Twitter twend (sorry can’t help myself) where every Friday people post a few of their favorite people they follow. If you’ve never been gotten an #FF [Click Here]
Does Your Print Vendor Care About Your Success?
Posted by Joe Schmitter on Thursday, August 20th, 2009 Categories:
The recent popularity of digital media advertising sources has been partially driven by the availability of easily collectable and highly relevant data. While this is essential information to obtain, the print industry has its own tools for providing advertisers with vital intelligence to help them maximize their return on investment. Anytime you consider advertising in print, you must be [Click Here]
Finding Help on Twitter
Posted by Scott Wendling on Monday, August 17th, 2009 Categories:
Most people understand social networking, but just don’t get Twitter. In a previous blog I mentioned that Twitter is a place where you become a resource and find other resources. I would like to provide an example of just how this works. On Friday morning the 14th of August I made this post with my [Click Here]
Social Network Trifecta
Posted by Scott Wendling on Tuesday, August 11th, 2009 Categories:
How social networking relates to real life networking and using the "social network trifecta".
Is That WD-40 in the Cooler?
Posted by Joe Schmitter on Tuesday, August 4th, 2009 Categories:
If you haven’t done so, I would encourage you to visit www.shakespeares.com and sign up to receive their “Pizza E-mail letter of news and coupon receiving.” Kurt and the crew have cooked up another stellar idea known as “The Ultimate Shakespearience.” In short, you and 5 friends get to have a pizza party in their kitchen [Click Here]
Are You Up To The Challenge?
Posted by Joe Schmitter on Monday, July 20th, 2009 Categories:
In my neverending quest to find effective techiques that will aid me in creating the best possible ads for my clients, I came across this gem in the Daily Sense blog. If you click on the ad, it will take you the original post where you will find an entertaining challenge that is bound to be beneficial to your business. [Click Here]
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