Archive for the ‘Advertising’ Category
How to dive in to Twitter without drowning
Posted by Scott Wendling on Sunday, January 17th, 2010 Categories: Uncategorized
Earlier this week I made a post about Columbia businesses that get Twitter, and those that don’t. I did not anticipate the huge reaction this post would have. As one of the most read blogs from the Columbia Business Times it is apparent there is a huge interest in social media, especially Twitter, in Columbia, MO. Most [Click Here]
Twitter: Columbia businesses that get it and those that don’t
Posted by Scott Wendling on Wednesday, January 13th, 2010 Categories: Uncategorized
Tweet with me, not at me!
Some Columbia businesses understand Twitter and some simply don’t get it. Success on Twitter is not deemed by followers. Large names can amass thousands of followers instantly because of brand recognition, this doesn’t mean it has any effect on marketing. It can actually have a negative effect as followers can begin to [Click Here]
Verizon and The Droid, Part 1
Posted by Jonathan Sessions on Friday, November 6th, 2009 Categories: Uncategorized
Because I took my time with this and have very distance publication dates, my Droid review was scooped by the business dept over at The Columbia Daily Tribune. But last Wednesday I got to sit down with Regional President of Verizon Brendan Fallis and the new Motorola Droid.
Last Wednesday I sat down with Fallis in [Click Here]
Close your eyes…you will see
Posted by Joe Schmitter on Friday, October 16th, 2009 Categories: Uncategorized
I was made aware of an extraordinary YouTube video from Pantene from Indonesia. You must take 5 minutes out of your busy day and watch it. Definitely not your traditional advertisement!
Please let me know what you think. Do you see why your ads that just tell people what they already know about your business don’t work? [Click Here]
This Advice and a Dime Will Get You a Cup of Coffee
Posted by Joe Schmitter on Monday, October 5th, 2009 Categories: Uncategorized
On my way back to the office after acquiring a new advertiser-client for The Columbia Business Times, my attention was drawn to the sign in the photo at the top of this blog entry. I’m a bit of an advertising and marketing junkie, so my mind tends to process messages differently than the average citizen [Click Here]
Oh to get a #FollowFriday
Posted by Scott Wendling on Friday, August 21st, 2009 Categories: Uncategorized
If you are already deep into the world of Twitter you know what I’m talking about. If not then you are most likely saying “huh?”. Follow Friday is a Twitter twend (sorry can’t help myself) where every Friday people post a few of their favorite people they follow. If you’ve never been [Click Here]
Does Your Print Vendor Care About Your Success?
Posted by Joe Schmitter on Thursday, August 20th, 2009 Categories: Uncategorized
The recent popularity of digital media advertising sources has been partially driven by the availability of easily collectable and highly relevant data. While this is essential information to obtain, the print industry has its own tools for providing advertisers with vital intelligence to help them maximize their return on investment.
Anytime you consider advertising in print, you must be certain [Click Here]
Finding Help on Twitter
Posted by Scott Wendling on Monday, August 17th, 2009 Categories: Uncategorized
Most people understand social networking, but just don’t get Twitter. In a previous blog I mentioned that Twitter is a place where you become a resource and find other resources. I would like to provide an example of just how this works.
On Friday morning the 14th of August I made this [Click Here]
Social Network Trifecta
Posted by Scott Wendling on Tuesday, August 11th, 2009 Categories: Uncategorized
How social networking relates to real life networking and using the "social network trifecta".
Is That WD-40 in the Cooler?
Posted by Joe Schmitter on Tuesday, August 4th, 2009 Categories: Uncategorized
If you haven’t done so, I would encourage you to visit www.shakespeares.com and sign up to receive their “Pizza E-mail letter of news and coupon receiving.”
Kurt and the crew have cooked up another stellar idea known as “The Ultimate Shakespearience.” In short, you and 5 friends get to have a pizza party in their kitchen and [Click Here]
Are You Up To The Challenge?
Posted by Joe Schmitter on Monday, July 20th, 2009 Categories: Uncategorized
In my neverending quest to find effective techiques that will aid me in creating the best possible ads for my clients, I came across this gem in the Daily Sense blog. If you click on the ad, it will take you the original post where you will find an entertaining challenge that is bound to be beneficial to your business.
REWARD [Click Here]
Does Your Marketing Measure Up?
Posted by Joe Schmitter on Thursday, July 16th, 2009 Categories: Uncategorized
“Vodka margarita exfoliates and cleanses tired skin
Generous portions of fine and coarse sea salt line the rim of an enriching facial scrub to wash away everyday grime. Ocean Salt refreshes, nourishes, and tones, all while smelling deliciously of violet and lime. Butters of the avocado and coconut variety take the edge off, moisturizing and softening [Click Here]
Wait…What Were We Talking About?
Posted by Joe Schmitter on Wednesday, July 15th, 2009 Categories: Uncategorized
Mnemonic devices, not to be confused with pneumonic devices, are effective tools for remembering important information, such as client names or faces. Some common forms include:
Acronyms — Creating a word out of the first letter of each point of information, i.e. T.E.A.M. – (Together Everyone Achieves More)
Association (Bill Evans has bushy eyebrows)
The Method of Loci [Click Here]
Is Twitter Actually Worthwhile?
Posted by Brent Beshore on Sunday, July 12th, 2009 Categories: Uncategorized
This question has actually been plaguing me for about three months now. Here’s how it started…
One day an issue was raised by one of our very astute video producers: “I have no idea what everyone in the company actually does on a day-to-day basis. But, I’d like to.” He recommended that we implement a password-protected [Click Here]
Advertising vs. Marketing (Part 1)
Posted by Joe Schmitter on Friday, July 10th, 2009 Categories: Uncategorized
I recently read a blog post by Anna Lawrence of Word Marketing entitled “The Experience” that really resonated with my beliefs. (Full disclosure: Anna is a personal friend. Word Marketing has been a client, and represents a mutual client who advertises in the CBT.) It provides a powerful reminder of the impact all your actions [Click Here]
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