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	<title>CBT Blogs &#187; Advertising</title>
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	<description>Columbia Business Times Blogs</description>
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		<title>Inducing Participation</title>
		<link>http://blog.columbiabusinesstimes.com/300961/2011/04/14/inducing-participation/</link>
		<comments>http://blog.columbiabusinesstimes.com/300961/2011/04/14/inducing-participation/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 15:10:37 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Consumer Interest]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300961</guid>
		<description><![CDATA[One of the smartest and most interesting people I follow on Twitter is @nametagscott. He posted a thought today that resonated greatly with me and I couldn’t wait to share it with you. &#8220;If your brand doesn’t induce participation, your bank account will endure devaluation.&#8221; So what are you doing to induce participation?  I bet [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Elton John? Seriously?</title>
		<link>http://blog.columbiabusinesstimes.com/300928/2011/02/07/elton-john-seriously/</link>
		<comments>http://blog.columbiabusinesstimes.com/300928/2011/02/07/elton-john-seriously/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 17:04:05 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[Clydesdales]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[Dorito's Budweiser]]></category>
		<category><![CDATA[Far Side]]></category>
		<category><![CDATA[Gary Larson]]></category>
		<category><![CDATA[Super Bowl XLV]]></category>
		<category><![CDATA[VW]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300928</guid>
		<description><![CDATA[Like 17 bazillion other bloggers, I couldn’t resist discussing the annual parade of Super Bowl ads.  My marketing junky personality demands an outlet, so here goes. My initial impression is the traditions of excellent Super Bowl ads may have ran its course.  For the second year in a row I am extremely disappointed with the creativeness and the overall [...]]]></description>
		<wfw:commentRss>http://blog.columbiabusinesstimes.com/300928/2011/02/07/elton-john-seriously/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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		<title>A Mental Image is Worth Several Thousand Dollars</title>
		<link>http://blog.columbiabusinesstimes.com/300764/2010/08/12/a-mental-image-is-worth-several-thousand-dollars/</link>
		<comments>http://blog.columbiabusinesstimes.com/300764/2010/08/12/a-mental-image-is-worth-several-thousand-dollars/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 19:45:31 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Cathy Atkins]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[Sandler Training]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300764</guid>
		<description><![CDATA[Once again I find myself grateful for the influence of someone on my career, and I’d like to continue the recent trend of sharing the blessing on my life they’ve contributed. Yesterday in the Sandler Sales Training class I attend, our instructor, Cathy Atkins, had us fill out a 3 x 5 index card with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Barry White &amp; The Trust Trigger</title>
		<link>http://blog.columbiabusinesstimes.com/300715/2010/05/20/barry-white-the-trust-trigger/</link>
		<comments>http://blog.columbiabusinesstimes.com/300715/2010/05/20/barry-white-the-trust-trigger/#comments</comments>
		<pubDate>Thu, 20 May 2010 15:36:45 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[7 Triggers of Fascination]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Columbia]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Meineke]]></category>
		<category><![CDATA[MO]]></category>
		<category><![CDATA[Sally Hogshead]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300715</guid>
		<description><![CDATA[Sorry for the delay in continuing the promised series of blog posts about the 7 triggers of fascination as noted in the excellent book Fascinate by Sally Hogshead.  For this installment, I’d like to share a unique use of the Trust trigger.  It’s made unique by the secondary triggers, Vice and Lust. The home page [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2 Styles of Advertising: Which One Suits You?</title>
		<link>http://blog.columbiabusinesstimes.com/300677/2010/03/31/2-styles-of-advertising-which-one-suits-you/</link>
		<comments>http://blog.columbiabusinesstimes.com/300677/2010/03/31/2-styles-of-advertising-which-one-suits-you/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 15:59:05 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[Fascinate]]></category>
		<category><![CDATA[Folgers]]></category>
		<category><![CDATA[relational advertising]]></category>
		<category><![CDATA[Sally Hogshead]]></category>
		<category><![CDATA[transactional advertising]]></category>
		<category><![CDATA[triggers]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300677</guid>
		<description><![CDATA[Advertising is an art, not a science.  If any advertising source, i.e. Newspaper, radio, tv, etc. could guarantee results, they would have long ago put the other sources out of business.  The truth is your business can achieve results with any form of advertising, if done properly.  I’d like to share with you some background [...]]]></description>
		<wfw:commentRss>http://blog.columbiabusinesstimes.com/300677/2010/03/31/2-styles-of-advertising-which-one-suits-you/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Cheeseburger and Fries, Hold the Discount!</title>
		<link>http://blog.columbiabusinesstimes.com/300666/2010/03/29/cheeseburger-and-fries-hold-the-discount/</link>
		<comments>http://blog.columbiabusinesstimes.com/300666/2010/03/29/cheeseburger-and-fries-hold-the-discount/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 16:06:57 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[discounting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300666</guid>
		<description><![CDATA[Recently the concept of discounting has found renewed life, mostly due to the perception of a troubled economy and the ease with which it can be measured.  Some social media applications have even been tweaked to provide a platform for businesses to discount their products/services to their followers/fans/connections, etc.  The topic of today’s post is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to dive in to Twitter without drowning</title>
		<link>http://blog.columbiabusinesstimes.com/300539/2010/01/17/how-to-dive-in-to-twitter-without-drowning/</link>
		<comments>http://blog.columbiabusinesstimes.com/300539/2010/01/17/how-to-dive-in-to-twitter-without-drowning/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 20:21:49 +0000</pubDate>
		<dc:creator>Scott Wendling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[engaging]]></category>
		<category><![CDATA[follow]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[topics]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300539</guid>
		<description><![CDATA[Earlier this week I made a post about Columbia businesses that get Twitter, and those that don&#8217;t. I did not anticipate the huge reaction this post would have. As one of the most read blogs from the Columbia Business Times it is apparent there is a huge interest in social media, especially Twitter, in Columbia, MO. Most [...]]]></description>
		<wfw:commentRss>http://blog.columbiabusinesstimes.com/300539/2010/01/17/how-to-dive-in-to-twitter-without-drowning/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Twitter: Columbia businesses that get it and those that don&#8217;t</title>
		<link>http://blog.columbiabusinesstimes.com/300531/2010/01/13/twitter-columbia-businesses-that-get-it-and-those-that-dont/</link>
		<comments>http://blog.columbiabusinesstimes.com/300531/2010/01/13/twitter-columbia-businesses-that-get-it-and-those-that-dont/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 22:33:29 +0000</pubDate>
		<dc:creator>Scott Wendling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[businesses]]></category>
		<category><![CDATA[followers]]></category>
		<category><![CDATA[get it]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300531</guid>
		<description><![CDATA[Tweet with me, not at me! Some Columbia businesses understand Twitter and some simply don&#8217;t get it. Success on Twitter is not deemed by followers. Large names can amass thousands of followers instantly because of brand recognition, this doesn&#8217;t mean it has any effect on marketing. It can actually have a negative effect as followers can begin [...]]]></description>
		<wfw:commentRss>http://blog.columbiabusinesstimes.com/300531/2010/01/13/twitter-columbia-businesses-that-get-it-and-those-that-dont/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>Verizon and The Droid, Part 1</title>
		<link>http://blog.columbiabusinesstimes.com/300436/2009/11/06/verizon-and-the-droid-part-1/</link>
		<comments>http://blog.columbiabusinesstimes.com/300436/2009/11/06/verizon-and-the-droid-part-1/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 16:13:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cell Tech]]></category>
		<category><![CDATA[Consumer Interest]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300436</guid>
		<description><![CDATA[Because I took my time with this and have very distance publication dates, my Droid review was scooped by the business dept over at The Columbia Daily Tribune.  But last Wednesday I got to sit down with Regional President of Verizon Brendan Fallis and the new Motorola Droid. Last Wednesday I sat down with Fallis [...]]]></description>
		<wfw:commentRss>http://blog.columbiabusinesstimes.com/300436/2009/11/06/verizon-and-the-droid-part-1/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Close your eyes&#8230;you will see</title>
		<link>http://blog.columbiabusinesstimes.com/300393/2009/10/16/close-your-eyes-you-will-see/</link>
		<comments>http://blog.columbiabusinesstimes.com/300393/2009/10/16/close-your-eyes-you-will-see/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 16:26:40 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[emotional]]></category>
		<category><![CDATA[Pantene]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300393</guid>
		<description><![CDATA[I was made aware of an extraordinary YouTube video from Pantene from Indonesia. You must take 5 minutes out of your busy day and watch it. Definitely not your traditional advertisement! Please let me know what you think.  Do you see why your ads that just tell people what they already know about your business don&#8217;t [...]]]></description>
		<wfw:commentRss>http://blog.columbiabusinesstimes.com/300393/2009/10/16/close-your-eyes-you-will-see/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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