Archive for the ‘Marketing’ Category
Don’t Present Until You’ve Earned the Right
Posted by Cathy Atkins on Thursday, July 29th, 2010 Categories:
Sometimes salespeople just piss me off. Have you ever felt that way? I accepted a phone call from a telemarketer on Monday. She went into her information dump on the phone. I listened politely, waiting for her to come up for air. I then explained that I was not interested in her product at this [Click Here]
Thank You, Dear Prospect!
Posted by Cathy Atkins on Tuesday, June 15th, 2010 Categories:
I ran across this in some old Sandler “No Guts, No Gain” material and thought I’d share it with you. Please read through and enjoy! Feel free to add your own. Thank You, Dear Prospect …for every turndown which made me stronger, even though at the time I thought it was the end of my [Click Here]
Barry White & The Trust Trigger
Posted by Joe Schmitter on Thursday, May 20th, 2010 Categories:
Sorry for the delay in continuing the promised series of blog posts about the 7 triggers of fascination as noted in the excellent book Fascinate by Sally Hogshead. For this installment, I’d like to share a unique use of the Trust trigger. It’s made unique by the secondary triggers, Vice and Lust. The home page [Click Here]
2 Styles of Advertising: Which One Suits You?
Posted by Joe Schmitter on Wednesday, March 31st, 2010 Categories:
Advertising is an art, not a science. If any advertising source, i.e. Newspaper, radio, tv, etc. could guarantee results, they would have long ago put the other sources out of business. The truth is your business can achieve results with any form of advertising, if done properly. I’d like to share with you some background [Click Here]
Cheeseburger and Fries, Hold the Discount!
Posted by Joe Schmitter on Monday, March 29th, 2010 Categories:
Recently the concept of discounting has found renewed life, mostly due to the perception of a troubled economy and the ease with which it can be measured. Some social media applications have even been tweaked to provide a platform for businesses to discount their products/services to their followers/fans/connections, etc. The topic of today’s post is [Click Here]
Really, Do You Smell?
Posted by Cathy Atkins on Thursday, March 18th, 2010 Categories:
We’re driving home one evening, and my 9-year old asks from the back seat, “Mom, what’s your favorite smell?” I paused a moment before answering because…well…I hadn’t thought about it in a while. And thinking about it made me realize how easily I can slip into “autopilot” as I run through my life. Like many [Click Here]
Who Wants Yogurt?
Posted by Joe Schmitter on Thursday, March 11th, 2010 Categories:
During a recent session on Twitter, I came across an opportunity that piqued my interest and I felt it just had to be shared with the business community of CoMo. Thanks to Dane Carlson’s Business Opportunities Weblog for bringing this to my attention. You might wish to follow him on Twitter: @danec If you are [Click Here]
How to dive in to Twitter without drowning
Posted by Scott Wendling on Sunday, January 17th, 2010 Categories:
Earlier this week I made a post about Columbia businesses that get Twitter, and those that don’t. I did not anticipate the huge reaction this post would have. As one of the most read blogs from the Columbia Business Times it is apparent there is a huge interest in social media, especially Twitter, in Columbia, MO. Most [Click Here]
Twitter: Columbia businesses that get it and those that don’t
Posted by Scott Wendling on Wednesday, January 13th, 2010 Categories:
Tweet with me, not at me! Some Columbia businesses understand Twitter and some simply don’t get it. Success on Twitter is not deemed by followers. Large names can amass thousands of followers instantly because of brand recognition, this doesn’t mean it has any effect on marketing. It can actually have a negative effect as followers can begin [Click Here]
Staying on Track
Posted by Cathy Atkins on Wednesday, December 30th, 2009 Categories:
Keep track of the right things in 2010. Many business struggled because they weren’t monitoring the numbers that make a difference, and didn’t notice the decline until it was too far gone. One that I consider the most important to track is called a T-12 report, or Trailing 12 month report. It gives you a [Click Here]
Verizon and The Droid, Part 1
Posted by Jonathan Sessions on Friday, November 6th, 2009 Categories:
Because I took my time with this and have very distance publication dates, my Droid review was scooped by the business dept over at The Columbia Daily Tribune. But last Wednesday I got to sit down with Regional President of Verizon Brendan Fallis and the new Motorola Droid. Last Wednesday I sat down with Fallis [Click Here]
The Entrepreneur’s Credo
Posted by Cathy Atkins on Thursday, October 29th, 2009 Categories:
A tribute to the American entrepreneur!
Close your eyes…you will see
Posted by Joe Schmitter on Friday, October 16th, 2009 Categories:
I was made aware of an extraordinary YouTube video from Pantene from Indonesia. You must take 5 minutes out of your busy day and watch it. Definitely not your traditional advertisement! Please let me know what you think. Do you see why your ads that just tell people what they already know about your business don’t [Click Here]
This Advice and a Dime Will Get You a Cup of Coffee
Posted by Joe Schmitter on Monday, October 5th, 2009 Categories:
On my way back to the office after acquiring a new advertiser-client for The Columbia Business Times, my attention was drawn to the sign in the photo at the top of this blog entry. I’m a bit of an advertising and marketing junkie, so my mind tends to process messages differently than the average citizen [Click Here]
Hey, this Social Media Stuff Works!
Posted by Joe Schmitter on Tuesday, September 29th, 2009 Categories:
Once again I was welcomed back to the office by an unexpected surprise via an email message from a local business owner inviting me to an event. This person learned of one of my particular interests through a social media site, and reached out to me. The fantastic thing about it was I was planning [Click Here]
Business, Management, Sales, Success
Marketing, AV/Film, Research
23 posts
10 posts
State Politics
Local Business, Sales & Marketing
Technology
Commercial real estate