Archive for the ‘Marketing’ Category
Taking the Helm of CBT: Brian McNeill
Posted by Joe Schmitter on Wednesday, November 2nd, 2011 Categories:
Now that the new version of the Columbia Business Times has been available publicly for a few days, and we’ve just completed the 20 Under 40 Awards presented by Moresource, I’d like to introduce you to another architect of this massive change, and tell him “Great Job!” The new editor of Columbia Business Times [Click Here]
Gratitude and Appreciation
Posted by Joe Schmitter on Friday, August 19th, 2011 Categories:
Ever notice how from time to time a theme tends to pop up in multiple places? Lately I’ve struggled with remaining positive. With all the political bickering, which I freely admit I participate in all too often, and the constant drone of negative nonsense in the media, both news and entertainment, it’s became overwhelming. I [Click Here]
You Want Fries With That?
Posted by Joe Schmitter on Tuesday, May 3rd, 2011 Categories:
My wife and I were recently able to leave our two daughters with their grandparents and sneak off to enjoy a quiet meal together. If you have kids, you understand how delightful it can be to have a few minutes of peace and not worry about flying meatballs or who gets the Minnie Mouse plate. [Click Here]
Burning Heart
Posted by Joe Schmitter on Friday, April 15th, 2011 Categories:
“Our chief want is someone who will inspire us to be what we know we could be.” –Ralph Waldo Emerson You cannot inspire someone else until you are inspired. Where does inspiration come from? From many places: God, faith, love, a vision, a passionate leader, duty…to name a few. So take a look deep-down [Click Here]
Inducing Participation
Posted by Joe Schmitter on Thursday, April 14th, 2011 Categories:
One of the smartest and most interesting people I follow on Twitter is @nametagscott. He posted a thought today that resonated greatly with me and I couldn’t wait to share it with you. “If your brand doesn’t induce participation, your bank account will endure devaluation.” So what are you doing to induce participation? I bet [Click Here]
Elton John? Seriously?
Posted by Joe Schmitter on Monday, February 7th, 2011 Categories:
Like 17 bazillion other bloggers, I couldn’t resist discussing the annual parade of Super Bowl ads. My marketing junky personality demands an outlet, so here goes. My initial impression is the traditions of excellent Super Bowl ads may have ran its course. For the second year in a row I am extremely disappointed with the creativeness and the overall [Click Here]
Roots ‘N’ Blues study provides much needed benchmarks
Posted by admin on Monday, November 15th, 2010 Categories:
If you use the economic impact studies that Roots ‘N’ Blues ‘N’ BBQ Festival organizer Thumper Entertainment gave to the City Council in the summer of 2009, the popular Columbia event attracts no where near the crowds it used to. But if you look at this year’s economic impact study for what it most likely [Click Here]
Reward Yourself
Posted by Joe Schmitter on Thursday, September 16th, 2010 Categories:
Gary Ryan Blair is known as The Goals Guy. He’s worked with some major corporations to help their staffs achieve unbelievable results. One step in his goal setting & achievement process is to reward yourself for successes. To paraphrase his message on this topic: It’s human nature to beat yourself up when you make a [Click Here]
Don’t Present Until You’ve Earned the Right
Posted by Cathy Atkins on Thursday, July 29th, 2010 Categories:
Sometimes salespeople just piss me off. Have you ever felt that way? I accepted a phone call from a telemarketer on Monday. She went into her information dump on the phone. I listened politely, waiting for her to come up for air. I then explained that I was not interested in her product at this [Click Here]
Thank You, Dear Prospect!
Posted by Cathy Atkins on Tuesday, June 15th, 2010 Categories:
I ran across this in some old Sandler “No Guts, No Gain” material and thought I’d share it with you. Please read through and enjoy! Feel free to add your own. Thank You, Dear Prospect …for every turndown which made me stronger, even though at the time I thought it was the end of my [Click Here]
Barry White & The Trust Trigger
Posted by Joe Schmitter on Thursday, May 20th, 2010 Categories:
Sorry for the delay in continuing the promised series of blog posts about the 7 triggers of fascination as noted in the excellent book Fascinate by Sally Hogshead. For this installment, I’d like to share a unique use of the Trust trigger. It’s made unique by the secondary triggers, Vice and Lust. The home page [Click Here]
2 Styles of Advertising: Which One Suits You?
Posted by Joe Schmitter on Wednesday, March 31st, 2010 Categories:
Advertising is an art, not a science. If any advertising source, i.e. Newspaper, radio, tv, etc. could guarantee results, they would have long ago put the other sources out of business. The truth is your business can achieve results with any form of advertising, if done properly. I’d like to share with you some background [Click Here]
Cheeseburger and Fries, Hold the Discount!
Posted by Joe Schmitter on Monday, March 29th, 2010 Categories:
Recently the concept of discounting has found renewed life, mostly due to the perception of a troubled economy and the ease with which it can be measured. Some social media applications have even been tweaked to provide a platform for businesses to discount their products/services to their followers/fans/connections, etc. The topic of today’s post is [Click Here]
Really, Do You Smell?
Posted by Cathy Atkins on Thursday, March 18th, 2010 Categories:
We’re driving home one evening, and my 9-year old asks from the back seat, “Mom, what’s your favorite smell?” I paused a moment before answering because…well…I hadn’t thought about it in a while. And thinking about it made me realize how easily I can slip into “autopilot” as I run through my life. Like many [Click Here]
Who Wants Yogurt?
Posted by Joe Schmitter on Thursday, March 11th, 2010 Categories:
During a recent session on Twitter, I came across an opportunity that piqued my interest and I felt it just had to be shared with the business community of CoMo. Thanks to Dane Carlson’s Business Opportunities Weblog for bringing this to my attention. You might wish to follow him on Twitter: @danec If you are [Click Here]
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