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	<title>CBT Blogs &#187; Marketing</title>
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		<title>Don&#8217;t Present Until You&#8217;ve Earned the Right</title>
		<link>http://blog.columbiabusinesstimes.com/300745/2010/07/29/dont-present-until-youve-earned-the-right/</link>
		<comments>http://blog.columbiabusinesstimes.com/300745/2010/07/29/dont-present-until-youve-earned-the-right/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 19:34:54 +0000</pubDate>
		<dc:creator>Cathy Atkins</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[cold calling]]></category>
		<category><![CDATA[courage]]></category>
		<category><![CDATA[prospecting]]></category>
		<category><![CDATA[salesperson]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300745</guid>
		<description><![CDATA[Sometimes salespeople just piss me off.
Have you ever felt that way?
I accepted a phone call from a telemarketer on Monday.  She went into her information dump on the phone.  I listened politely, waiting for her to come up for air.  I then explained that I was not interested in her product at this time and [...]]]></description>
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		<title>Thank You, Dear Prospect!</title>
		<link>http://blog.columbiabusinesstimes.com/300727/2010/06/15/thank-you-dear-prospect/</link>
		<comments>http://blog.columbiabusinesstimes.com/300727/2010/06/15/thank-you-dear-prospect/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 18:58:53 +0000</pubDate>
		<dc:creator>Cathy Atkins</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[courage]]></category>
		<category><![CDATA[salesperson]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300727</guid>
		<description><![CDATA[I ran across this in some old Sandler &#8220;No Guts, No Gain&#8221; material and thought I’d share it with you.  Please read through and enjoy!  Feel free to add your own.
Thank You, Dear Prospect
…for every turndown which made me stronger, even though at the time I thought it was the end of my career.
…for every [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Barry White &amp; The Trust Trigger</title>
		<link>http://blog.columbiabusinesstimes.com/300715/2010/05/20/barry-white-the-trust-trigger/</link>
		<comments>http://blog.columbiabusinesstimes.com/300715/2010/05/20/barry-white-the-trust-trigger/#comments</comments>
		<pubDate>Thu, 20 May 2010 15:36:45 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[7 Triggers of Fascination]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Columbia]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Meineke]]></category>
		<category><![CDATA[MO]]></category>
		<category><![CDATA[Sally Hogshead]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300715</guid>
		<description><![CDATA[Sorry for the delay in continuing the promised series of blog posts about the 7 triggers of fascination as noted in the excellent book Fascinate by Sally Hogshead.  For this installment, I’d like to share a unique use of the Trust trigger.  It’s made unique by the secondary triggers, Vice and Lust.
The home page on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2 Styles of Advertising: Which One Suits You?</title>
		<link>http://blog.columbiabusinesstimes.com/300677/2010/03/31/2-styles-of-advertising-which-one-suits-you/</link>
		<comments>http://blog.columbiabusinesstimes.com/300677/2010/03/31/2-styles-of-advertising-which-one-suits-you/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 15:59:05 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[Fascinate]]></category>
		<category><![CDATA[Folgers]]></category>
		<category><![CDATA[relational advertising]]></category>
		<category><![CDATA[Sally Hogshead]]></category>
		<category><![CDATA[transactional advertising]]></category>
		<category><![CDATA[triggers]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300677</guid>
		<description><![CDATA[Advertising is an art, not a science.  If any advertising source, i.e. Newspaper, radio, tv, etc. could guarantee results, they would have long ago put the other sources out of business.  The truth is your business can achieve results with any form of advertising, if done properly.  I’d like to share with you some background [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Cheeseburger and Fries, Hold the Discount!</title>
		<link>http://blog.columbiabusinesstimes.com/300666/2010/03/29/cheeseburger-and-fries-hold-the-discount/</link>
		<comments>http://blog.columbiabusinesstimes.com/300666/2010/03/29/cheeseburger-and-fries-hold-the-discount/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 16:06:57 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[discounting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300666</guid>
		<description><![CDATA[Recently the concept of discounting has found renewed life, mostly due to the perception of a troubled economy and the ease with which it can be measured.  Some social media applications have even been tweaked to provide a platform for businesses to discount their products/services to their followers/fans/connections, etc.  The topic of today’s post is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Really, Do You Smell?</title>
		<link>http://blog.columbiabusinesstimes.com/300654/2010/03/18/really-do-you-smell/</link>
		<comments>http://blog.columbiabusinesstimes.com/300654/2010/03/18/really-do-you-smell/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 15:07:36 +0000</pubDate>
		<dc:creator>Cathy Atkins</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300654</guid>
		<description><![CDATA[We’re driving home one evening, and my 9-year old asks from the back seat, “Mom, what’s your favorite smell?”
I paused a moment before answering because…well&#8230;I hadn’t thought about it in a while.  And thinking about it made me realize how easily I can slip into “autopilot” as I run through my life.  Like many of [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Who Wants Yogurt?</title>
		<link>http://blog.columbiabusinesstimes.com/300644/2010/03/11/who-wants-yogurt/</link>
		<comments>http://blog.columbiabusinesstimes.com/300644/2010/03/11/who-wants-yogurt/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 15:46:24 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Business Opportunity]]></category>
		<category><![CDATA[CBT]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[Dane Carlson]]></category>
		<category><![CDATA[entreprenuer]]></category>
		<category><![CDATA[TCBY]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300644</guid>
		<description><![CDATA[During a recent session on Twitter, I came across an opportunity that piqued my interest and I felt it just had to be shared with the business community of CoMo.  Thanks to Dane Carlson’s Business Opportunities Weblog for bringing this to my attention. You might wish to follow him on Twitter: @danec
If you are an [...]]]></description>
		<wfw:commentRss>http://blog.columbiabusinesstimes.com/300644/2010/03/11/who-wants-yogurt/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to dive in to Twitter without drowning</title>
		<link>http://blog.columbiabusinesstimes.com/300539/2010/01/17/how-to-dive-in-to-twitter-without-drowning/</link>
		<comments>http://blog.columbiabusinesstimes.com/300539/2010/01/17/how-to-dive-in-to-twitter-without-drowning/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 20:21:49 +0000</pubDate>
		<dc:creator>Scott Wendling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[engaging]]></category>
		<category><![CDATA[follow]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[topics]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300539</guid>
		<description><![CDATA[Earlier this week I made a post about Columbia businesses that get Twitter, and those that don&#8217;t. I did not anticipate the huge reaction this post would have. As one of the most read blogs from the Columbia Business Times it is apparent there is a huge interest in social media, especially Twitter, in Columbia, MO. Most [...]]]></description>
		<wfw:commentRss>http://blog.columbiabusinesstimes.com/300539/2010/01/17/how-to-dive-in-to-twitter-without-drowning/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Twitter: Columbia businesses that get it and those that don&#8217;t</title>
		<link>http://blog.columbiabusinesstimes.com/300531/2010/01/13/twitter-columbia-businesses-that-get-it-and-those-that-dont/</link>
		<comments>http://blog.columbiabusinesstimes.com/300531/2010/01/13/twitter-columbia-businesses-that-get-it-and-those-that-dont/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 22:33:29 +0000</pubDate>
		<dc:creator>Scott Wendling</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[businesses]]></category>
		<category><![CDATA[followers]]></category>
		<category><![CDATA[get it]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300531</guid>
		<description><![CDATA[Tweet with me, not at me!
Some Columbia businesses understand Twitter and some simply don&#8217;t get it. Success on Twitter is not deemed by followers. Large names can amass thousands of followers instantly because of brand recognition, this doesn&#8217;t mean it has any effect on marketing. It can actually have a negative effect as followers can begin to [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Staying on Track</title>
		<link>http://blog.columbiabusinesstimes.com/300499/2009/12/30/staying-on-track/</link>
		<comments>http://blog.columbiabusinesstimes.com/300499/2009/12/30/staying-on-track/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 22:14:05 +0000</pubDate>
		<dc:creator>Cathy Atkins</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Financing]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300499</guid>
		<description><![CDATA[Keep track of the right things in 2010.  Many business struggled because they weren’t monitoring the numbers that make a difference, and didn’t notice the decline until it was too far gone.
One that I consider the most important to track is called a T-12 report, or Trailing 12 month report.  It gives you a trend [...]]]></description>
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		<slash:comments>0</slash:comments>
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