Archive for the ‘Marketing’ Category
Gunslingers and Grapefruit
Posted by Cathy Atkins on Tuesday, August 4th, 2009 Categories:
“There are no bad prospects, only bad salespeople.” Or so David Sandler used to say. I beg to differ. I have, on occasion, run across a prospect with the personality of a grapefruit. In those cases, you have a few choices: you can either continue on, hoping to change things as you develop some sort [Click Here]
McCaskill says no mas on “Cash for Clunkers”
Posted by Jason Rosenbaum on Friday, July 31st, 2009 Categories:
In between listening to my favorite musical tunes, I’ve heard many radio advertisements lately promoting the so-called “Cash for Clunkers” program. The initiative – formerly known as the Car Allowence Rebate System – is a congressional initiative meant to spur consumers to trade less-than-stellar vehicles for newer, more fuel efficient cars. The program offered anywhere [Click Here]
Are You Up To The Challenge?
Posted by Joe Schmitter on Monday, July 20th, 2009 Categories:
In my neverending quest to find effective techiques that will aid me in creating the best possible ads for my clients, I came across this gem in the Daily Sense blog. If you click on the ad, it will take you the original post where you will find an entertaining challenge that is bound to be beneficial to your business. [Click Here]
Does Your Marketing Measure Up?
Posted by Joe Schmitter on Thursday, July 16th, 2009 Categories:
“Vodka margarita exfoliates and cleanses tired skin Generous portions of fine and coarse sea salt line the rim of an enriching facial scrub to wash away everyday grime. Ocean Salt refreshes, nourishes, and tones, all while smelling deliciously of violet and lime. Butters of the avocado and coconut variety take the edge off, moisturizing and [Click Here]
Is Twitter Actually Worthwhile?
Posted by Brent Beshore on Sunday, July 12th, 2009 Categories:
This question has actually been plaguing me for about three months now. Here’s how it started… One day an issue was raised by one of our very astute video producers: “I have no idea what everyone in the company actually does on a day-to-day basis. But, I’d like to.” He recommended that we implement a [Click Here]
Advertising vs. Marketing (Part 1)
Posted by Joe Schmitter on Friday, July 10th, 2009 Categories:
I recently read a blog post by Anna Lawrence of Word Marketing entitled “The Experience” that really resonated with my beliefs. (Full disclosure: Anna is a personal friend. Word Marketing has been a client, and represents a mutual client who advertises in the CBT.) It provides a powerful reminder of the impact all your actions [Click Here]
Marketing, Film, Research…What?
Posted by Brent Beshore on Friday, July 10th, 2009 Categories:
From the looks of my description, I’d wonder “What’s this guy about?” I’d also think “How is this guy an expert in all those fields?” To clear the last question up—In short, I’m not. Do I know more about my industries than the average person? I think so, purely through osmosis. But, in my companies, [Click Here]
Thank You, Sir! May I Have Another?
Posted by Joe Schmitter on Wednesday, July 8th, 2009 Categories:
“That will be $68.75,” said the clerk as I was recently purchasing a gift. I handed him my debit card, punched in my pin #, and waited for the computerized register to verify I wasn’t a deadbeat trying to buy something without having sufficient funds in my checking account. In a few seconds, the computer [Click Here]
On the Right Track
Posted by Joe Schmitter on Tuesday, July 7th, 2009 Categories:
I recently read the current issue of Deliver Magazine. This is a terrific magazine for generating innovative and effective marketing ideas. It does tend to promote Direct Mail since it is a USPS publication. The associated website is chock full of great info as well, including this article about measuring Social Media. Now, to tackle the [Click Here]
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