Archive for the ‘Sales’ Category
Mad as Hell, Not Gonna Take It.
Posted by Cathy Atkins on Tuesday, January 12th, 2010 Categories: Uncategorized
What is it that children have when they’re, say…less than 8 years old…that we as adults could use? Stuff like courage and persistence for starters.
My kids know, that no matter how many times they ask me for a cookie before dinner and no matter that I repeatedly say no, there’s always the possibility that something [Click Here]
Staying on Track
Posted by Cathy Atkins on Wednesday, December 30th, 2009 Categories: Uncategorized
Keep track of the right things in 2010. Many business struggled because they weren’t monitoring the numbers that make a difference, and didn’t notice the decline until it was too far gone.
One that I consider the most important to track is called a T-12 report, or Trailing 12 month report. It gives you a trend [Click Here]
Dirty Fingernails & Grass Stains
Posted by Cathy Atkins on Wednesday, November 25th, 2009 Categories: Uncategorized
Harvest is my favorite time of year. It’s a chance for all of us to remember and be grateful for the abundance we enjoy. Even when the year has been a challenge, for whatever reason, you can know that you are blessed.
Ask any farmer, however, and you’ll know that there is no season of harvest…no [Click Here]
This Advice and a Dime Will Get You a Cup of Coffee
Posted by Joe Schmitter on Monday, October 5th, 2009 Categories: Uncategorized
On my way back to the office after acquiring a new advertiser-client for The Columbia Business Times, my attention was drawn to the sign in the photo at the top of this blog entry. I’m a bit of an advertising and marketing junkie, so my mind tends to process messages differently than the average citizen [Click Here]
Determination
Posted by Joe Schmitter on Thursday, September 3rd, 2009 Categories: Uncategorized
I’ve read more than my share of motivational books, sales & marketing books, business books, inspirational books, etc. My first was by Zig Ziglar, and my current favorites come from Simple Truths. This morning, as I was checking my Facebook account before work, one of my friends, Ann Marie Quertermous from Word Marketing posted a quote from [Click Here]
Online resources courtesy of Tre LLC
Posted by Joe Schmitter on Monday, August 31st, 2009 Categories: Uncategorized
I recently received this blog post via email from a local company whose goal is “to assist innovators with every aspect of their vision.” This comes from Tre LLC, which is owned by Bruce & Mindy Duncan. I hope you enjoy it and find it as useful as I did!
Action vs. Results
Posted by Joe Schmitter on Wednesday, August 12th, 2009 Categories: Uncategorized
“People don’t rally around actions…they rally around results.” This profound comment was recently posted by Jason Griffin, Associate Partner at Word Marketing via Facebook. Jason and I are friendly acquaintances, and I was a regular listener to his former radio program. I have great respect for his opinions and talents.
In a follow up conversation with [Click Here]
Gunslingers and Grapefruit
Posted by Cathy Atkins on Tuesday, August 4th, 2009 Categories: Uncategorized
“There are no bad prospects, only bad salespeople.” Or so David Sandler used to say.
I beg to differ. I have, on occasion, run across a prospect with the personality of a grapefruit. In those cases, you have a few choices: you can either continue on, hoping to change things as you develop some sort of [Click Here]
McCaskill says no mas on “Cash for Clunkers”
Posted by Jason Rosenbaum on Friday, July 31st, 2009 Categories: Uncategorized
In between listening to my favorite musical tunes, I’ve heard many radio advertisements lately promoting the so-called “Cash for Clunkers” program.
The initiative – formerly known as the Car Allowence Rebate System – is a congressional initiative meant to spur consumers to trade less-than-stellar vehicles for newer, more fuel efficient cars. The program offered anywhere from [Click Here]
Getting some green for a new green machine
Posted by Katie Madden-Aker on Friday, July 24th, 2009 Categories: Uncategorized
You may have heard the ads for the “Cash for Clunkers” and wondered why all of the dealerships are offering $4000.00 for used cars. “Clever” car ads withstanding, not a lot of noise was made after the Consumer Assistance to Recycle and Save Act (CARS) of 2009 was signed into law.
To prep for this blog [Click Here]
And I, I Took the One Less Traveled By…
Posted by Joe Schmitter on Thursday, July 23rd, 2009 Categories: Uncategorized
Twice in the past year I’ve had an epiphany about the need to get back into good physical shape. Yes, that’s right…I have to have two epiphanies to get it through my thick skull. The first happened while holding up a shirt in front of a mirror at Macy’s during the Christmas season. My first [Click Here]
Dance With The Ones Who Brought You
Posted by Joe Schmitter on Wednesday, July 22nd, 2009 Categories: Uncategorized
Sports Night was a short-lived sitcom aired on ABC from 1998-2000. As a major fan of sports, it quickly became one of my shows. To my great joy, I received the entire series on DVD as a gift a few years ago. I think I have watched the entire series about 6 times in the [Click Here]
He who can sell…wins.
Posted by Cathy Atkins on Thursday, July 16th, 2009 Categories: Uncategorized
It happened again. Yet another conversation with a frustrated business owner lamenting a dramatic loss of sales to an outside competitor. By “outside,” I mean “out of state.” Someone who wasn’t even on the radar a year ago is now eating their lunch. In each instance, the theme is the same. These competitors are aggressively [Click Here]
Does Your Marketing Measure Up?
Posted by Joe Schmitter on Thursday, July 16th, 2009 Categories: Uncategorized
“Vodka margarita exfoliates and cleanses tired skin
Generous portions of fine and coarse sea salt line the rim of an enriching facial scrub to wash away everyday grime. Ocean Salt refreshes, nourishes, and tones, all while smelling deliciously of violet and lime. Butters of the avocado and coconut variety take the edge off, moisturizing and softening [Click Here]
Advertising vs. Marketing (Part 1)
Posted by Joe Schmitter on Friday, July 10th, 2009 Categories: Uncategorized
I recently read a blog post by Anna Lawrence of Word Marketing entitled “The Experience” that really resonated with my beliefs. (Full disclosure: Anna is a personal friend. Word Marketing has been a client, and represents a mutual client who advertises in the CBT.) It provides a powerful reminder of the impact all your actions [Click Here]
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