Archive for the ‘Sales’ Category
Thank You, Dear Prospect!
Posted by Cathy Atkins on Tuesday, June 15th, 2010 Categories:
I ran across this in some old Sandler “No Guts, No Gain” material and thought I’d share it with you. Please read through and enjoy! Feel free to add your own. Thank You, Dear Prospect …for every turndown which made me stronger, even though at the time I thought it was the end of my [Click Here]
Barry White & The Trust Trigger
Posted by Joe Schmitter on Thursday, May 20th, 2010 Categories:
Sorry for the delay in continuing the promised series of blog posts about the 7 triggers of fascination as noted in the excellent book Fascinate by Sally Hogshead. For this installment, I’d like to share a unique use of the Trust trigger. It’s made unique by the secondary triggers, Vice and Lust. The home page [Click Here]
2 Styles of Advertising: Which One Suits You?
Posted by Joe Schmitter on Wednesday, March 31st, 2010 Categories:
Advertising is an art, not a science. If any advertising source, i.e. Newspaper, radio, tv, etc. could guarantee results, they would have long ago put the other sources out of business. The truth is your business can achieve results with any form of advertising, if done properly. I’d like to share with you some background [Click Here]
Cheeseburger and Fries, Hold the Discount!
Posted by Joe Schmitter on Monday, March 29th, 2010 Categories:
Recently the concept of discounting has found renewed life, mostly due to the perception of a troubled economy and the ease with which it can be measured. Some social media applications have even been tweaked to provide a platform for businesses to discount their products/services to their followers/fans/connections, etc. The topic of today’s post is [Click Here]
Mad as Hell, Not Gonna Take It.
Posted by Cathy Atkins on Tuesday, January 12th, 2010 Categories:
What is it that children have when they’re, say…less than 8 years old…that we as adults could use? Stuff like courage and persistence for starters. My kids know, that no matter how many times they ask me for a cookie before dinner and no matter that I repeatedly say no, there’s always the possibility that [Click Here]
Staying on Track
Posted by Cathy Atkins on Wednesday, December 30th, 2009 Categories:
Keep track of the right things in 2010. Many business struggled because they weren’t monitoring the numbers that make a difference, and didn’t notice the decline until it was too far gone. One that I consider the most important to track is called a T-12 report, or Trailing 12 month report. It gives you a [Click Here]
Dirty Fingernails & Grass Stains
Posted by Cathy Atkins on Wednesday, November 25th, 2009 Categories:
Harvest is my favorite time of year. It’s a chance for all of us to remember and be grateful for the abundance we enjoy. Even when the year has been a challenge, for whatever reason, you can know that you are blessed. Ask any farmer, however, and you’ll know that there is no season of [Click Here]
This Advice and a Dime Will Get You a Cup of Coffee
Posted by Joe Schmitter on Monday, October 5th, 2009 Categories:
On my way back to the office after acquiring a new advertiser-client for The Columbia Business Times, my attention was drawn to the sign in the photo at the top of this blog entry. I’m a bit of an advertising and marketing junkie, so my mind tends to process messages differently than the average citizen [Click Here]
Determination
Posted by Joe Schmitter on Thursday, September 3rd, 2009 Categories:
I’ve read more than my share of motivational books, sales & marketing books, business books, inspirational books, etc. My first was by Zig Ziglar, and my current favorites come from Simple Truths. This morning, as I was checking my Facebook account before work, one of my friends, Ann Marie Quertermous from Word Marketing posted a quote from [Click Here]
Online resources courtesy of Tre LLC
Posted by Joe Schmitter on Monday, August 31st, 2009 Categories:
I recently received this blog post via email from a local company whose goal is “to assist innovators with every aspect of their vision.” This comes from Tre LLC, which is owned by Bruce & Mindy Duncan. I hope you enjoy it and find it as useful as I did!
Action vs. Results
Posted by Joe Schmitter on Wednesday, August 12th, 2009 Categories:
“People don’t rally around actions…they rally around results.” This profound comment was recently posted by Jason Griffin, Associate Partner at Word Marketing via Facebook. Jason and I are friendly acquaintances, and I was a regular listener to his former radio program. I have great respect for his opinions and talents. In a follow up conversation [Click Here]
Gunslingers and Grapefruit
Posted by Cathy Atkins on Tuesday, August 4th, 2009 Categories:
“There are no bad prospects, only bad salespeople.” Or so David Sandler used to say. I beg to differ. I have, on occasion, run across a prospect with the personality of a grapefruit. In those cases, you have a few choices: you can either continue on, hoping to change things as you develop some sort [Click Here]
McCaskill says no mas on “Cash for Clunkers”
Posted by Jason Rosenbaum on Friday, July 31st, 2009 Categories:
In between listening to my favorite musical tunes, I’ve heard many radio advertisements lately promoting the so-called “Cash for Clunkers” program. The initiative – formerly known as the Car Allowence Rebate System – is a congressional initiative meant to spur consumers to trade less-than-stellar vehicles for newer, more fuel efficient cars. The program offered anywhere [Click Here]
Getting some green for a new green machine
Posted by admin on Friday, July 24th, 2009 Categories:
You may have heard the ads for the “Cash for Clunkers” and wondered why all of the dealerships are offering $4000.00 for used cars. “Clever” car ads withstanding, not a lot of noise was made after the Consumer Assistance to Recycle and Save Act (CARS) of 2009 was signed into law. To prep for this [Click Here]
And I, I Took the One Less Traveled By…
Posted by Joe Schmitter on Thursday, July 23rd, 2009 Categories:
Twice in the past year I’ve had an epiphany about the need to get back into good physical shape. Yes, that’s right…I have to have two epiphanies to get it through my thick skull. The first happened while holding up a shirt in front of a mirror at Macy’s during the Christmas season. My first [Click Here]
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