Archive for the ‘Sales’ Category
Dance With The Ones Who Brought You
Posted by Joe Schmitter on Wednesday, July 22nd, 2009 Categories:
Sports Night was a short-lived sitcom aired on ABC from 1998-2000. As a major fan of sports, it quickly became one of my shows. To my great joy, I received the entire series on DVD as a gift a few years ago. I think I have watched the entire series about 6 times in the [Click Here]
He who can sell…wins.
Posted by Cathy Atkins on Thursday, July 16th, 2009 Categories:
It happened again. Yet another conversation with a frustrated business owner lamenting a dramatic loss of sales to an outside competitor. By “outside,” I mean “out of state.” Someone who wasn’t even on the radar a year ago is now eating their lunch. In each instance, the theme is the same. These competitors are aggressively [Click Here]
Does Your Marketing Measure Up?
Posted by Joe Schmitter on Thursday, July 16th, 2009 Categories:
“Vodka margarita exfoliates and cleanses tired skin Generous portions of fine and coarse sea salt line the rim of an enriching facial scrub to wash away everyday grime. Ocean Salt refreshes, nourishes, and tones, all while smelling deliciously of violet and lime. Butters of the avocado and coconut variety take the edge off, moisturizing and [Click Here]
Advertising vs. Marketing (Part 1)
Posted by Joe Schmitter on Friday, July 10th, 2009 Categories:
I recently read a blog post by Anna Lawrence of Word Marketing entitled “The Experience” that really resonated with my beliefs. (Full disclosure: Anna is a personal friend. Word Marketing has been a client, and represents a mutual client who advertises in the CBT.) It provides a powerful reminder of the impact all your actions [Click Here]
A Born Salesperson
Posted by Joe Schmitter on Thursday, July 9th, 2009 Categories:
My 3 year old daughter, Gretchen, loves having Jelly Belly jelly beans for dessert. Here is a recent exchange between us following dinner. Gretchen: Daddy, can I have jelly beans? Me: Sure. Gretchen: Can I have 10? Me: (Chuckling) No, you know our deal. You get 5 jelly beans for dessert. Gretchen: (Coy little smile) [Click Here]
It’s 10am. Do you know where your ads are?
Posted by Joe Schmitter on Thursday, July 2nd, 2009 Categories:
As I was reading a financial magazine this past weekend, an advertisement for a sub-sandwich shop caught my attention. Now I realize everyone eats, but my first thought was, “Why are they advertising in this publication?” Please keep in mind that I am a marketing junky who has been known to sing jingles to my [Click Here]
“Well, duh!”
Posted by Joe Schmitter on Thursday, June 25th, 2009 Categories:
“Why should someone pick your business over all other options, competitors, variations, etc.?” Have you ever thought about this question? In my experience, it’s one that 99% of businesses cannot answer. A few years ago I met with a prospect who owned a plumbing company to discuss ideas for their proposed ad campaign. When I [Click Here]
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