Archive for the ‘Media’ Category
A Mental Image is Worth Several Thousand Dollars
Posted by Joe Schmitter on Thursday, August 12th, 2010 Categories:
Once again I find myself grateful for the influence of someone on my career, and I’d like to continue the recent trend of sharing the blessing on my life they’ve contributed. Yesterday in the Sandler Sales Training class I attend, our instructor, Cathy Atkins, had us fill out a 3 x 5 index card with [Click Here]
Barry White & The Trust Trigger
Posted by Joe Schmitter on Thursday, May 20th, 2010 Categories:
Sorry for the delay in continuing the promised series of blog posts about the 7 triggers of fascination as noted in the excellent book Fascinate by Sally Hogshead. For this installment, I’d like to share a unique use of the Trust trigger. It’s made unique by the secondary triggers, Vice and Lust. The home page [Click Here]
2 Styles of Advertising: Which One Suits You?
Posted by Joe Schmitter on Wednesday, March 31st, 2010 Categories:
Advertising is an art, not a science. If any advertising source, i.e. Newspaper, radio, tv, etc. could guarantee results, they would have long ago put the other sources out of business. The truth is your business can achieve results with any form of advertising, if done properly. I’d like to share with you some background [Click Here]
Cheeseburger and Fries, Hold the Discount!
Posted by Joe Schmitter on Monday, March 29th, 2010 Categories:
Recently the concept of discounting has found renewed life, mostly due to the perception of a troubled economy and the ease with which it can be measured. Some social media applications have even been tweaked to provide a platform for businesses to discount their products/services to their followers/fans/connections, etc. The topic of today’s post is [Click Here]
Love ‘em or Leave ‘em
Posted by Joe Schmitter on Monday, March 15th, 2010 Categories:
Late last week I had one of those days that would have been better spent staying in bed. Not because I was ill, but because it seemed everything that could go wrong did. It culminated with my cable being out and my 3 year old daughter having a bit of a meltdown because she couldn’t [Click Here]
Hey, this Social Media Stuff Works!
Posted by Joe Schmitter on Tuesday, September 29th, 2009 Categories:
Once again I was welcomed back to the office by an unexpected surprise via an email message from a local business owner inviting me to an event. This person learned of one of my particular interests through a social media site, and reached out to me. The fantastic thing about it was I was planning [Click Here]
A Tribute to a Man Worthy of Respect
Posted by Joe Schmitter on Tuesday, September 15th, 2009 Categories:
As most of you already know, actor Patrick Swayze recently passed away after a 20 month battle with Pancreatic Cancer. As a child of the 80’s and early 90’s, he was one of my favorite actors and appeared in several of the most popular films of that era: Red Dawn, Dirty Dancing, Ghost, and Road [Click Here]
Does Your Print Vendor Care About Your Success?
Posted by Joe Schmitter on Thursday, August 20th, 2009 Categories:
The recent popularity of digital media advertising sources has been partially driven by the availability of easily collectable and highly relevant data. While this is essential information to obtain, the print industry has its own tools for providing advertisers with vital intelligence to help them maximize their return on investment. Anytime you consider advertising in print, you must be [Click Here]
Social Network Trifecta
Posted by Scott Wendling on Tuesday, August 11th, 2009 Categories:
How social networking relates to real life networking and using the "social network trifecta".
Marketing, Film, Research…What?
Posted by Brent Beshore on Friday, July 10th, 2009 Categories:
From the looks of my description, I’d wonder “What’s this guy about?” I’d also think “How is this guy an expert in all those fields?” To clear the last question up—In short, I’m not. Do I know more about my industries than the average person? I think so, purely through osmosis. But, in my companies, [Click Here]
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