Barry White & The Trust Trigger
Posted by Joe Schmitter on Thursday, May 20th, 2010 Categories:
Sorry for the delay in continuing the promised series of blog posts about the 7 triggers of fascination as noted in the excellent book Fascinate by Sally Hogshead. For this installment, I’d like to share a unique use of the Trust trigger. It’s made unique by the secondary triggers, Vice and Lust. The home page [Click Here]
What is fascinating?
Posted by Joe Schmitter on Monday, April 12th, 2010 Categories:
In a recent blog entry, I promised to write about a “fascinating” new book I’m in the process of reading entitled, Fascinate by Sally Hogshead. Sally’s book makes a strong case that there are 7 Fascination Triggers used in all marketing. Each person and brand has a unique combination that best suits them. We all [Click Here]
2 Styles of Advertising: Which One Suits You?
Posted by Joe Schmitter on Wednesday, March 31st, 2010 Categories:
Advertising is an art, not a science. If any advertising source, i.e. Newspaper, radio, tv, etc. could guarantee results, they would have long ago put the other sources out of business. The truth is your business can achieve results with any form of advertising, if done properly. I’d like to share with you some background [Click Here]
Cheeseburger and Fries, Hold the Discount!
Posted by Joe Schmitter on Monday, March 29th, 2010 Categories:
Recently the concept of discounting has found renewed life, mostly due to the perception of a troubled economy and the ease with which it can be measured. Some social media applications have even been tweaked to provide a platform for businesses to discount their products/services to their followers/fans/connections, etc. The topic of today’s post is [Click Here]
My 5 Goals and Contract with Myself
Posted by Joe Schmitter on Monday, September 28th, 2009 Categories:
As promised, I have created a list of 5 goals as part of the 100 Day Finish Strong Challenge. I believe these goals are achievable, but it will take concentrated effort and stretching my comfort zone. Just visualizing my feelings of accomplishment has already boosted my excitement level. As part of this program, I am [Click Here]
Shockvertising at its Finest
Posted by Brent Beshore on Thursday, August 27th, 2009 Categories:
Great Work Sometimes great work is tough to spot. Other times work is so profound that it makes you sit up and take notice. The following work falls into the later category for me. The work is shockvertising (advertising that intends to shock the target audience into paying attention to the message) at its best. [Click Here]
Does Your Print Vendor Care About Your Success?
Posted by Joe Schmitter on Thursday, August 20th, 2009 Categories:
The recent popularity of digital media advertising sources has been partially driven by the availability of easily collectable and highly relevant data. While this is essential information to obtain, the print industry has its own tools for providing advertisers with vital intelligence to help them maximize their return on investment. Anytime you consider advertising in print, you must be [Click Here]
Are You Up To The Challenge?
Posted by Joe Schmitter on Monday, July 20th, 2009 Categories:
In my neverending quest to find effective techiques that will aid me in creating the best possible ads for my clients, I came across this gem in the Daily Sense blog. If you click on the ad, it will take you the original post where you will find an entertaining challenge that is bound to be beneficial to your business. [Click Here]
Does Your Marketing Measure Up?
Posted by Joe Schmitter on Thursday, July 16th, 2009 Categories:
“Vodka margarita exfoliates and cleanses tired skin Generous portions of fine and coarse sea salt line the rim of an enriching facial scrub to wash away everyday grime. Ocean Salt refreshes, nourishes, and tones, all while smelling deliciously of violet and lime. Butters of the avocado and coconut variety take the edge off, moisturizing and [Click Here]
Wait…What Were We Talking About?
Posted by Joe Schmitter on Wednesday, July 15th, 2009 Categories:
Mnemonic devices, not to be confused with pneumonic devices, are effective tools for remembering important information, such as client names or faces. Some common forms include: Acronyms — Creating a word out of the first letter of each point of information, i.e. T.E.A.M. – (Together Everyone Achieves More) Association (Bill Evans has bushy eyebrows) The [Click Here]
Advertising vs. Marketing (Part 1)
Posted by Joe Schmitter on Friday, July 10th, 2009 Categories:
I recently read a blog post by Anna Lawrence of Word Marketing entitled “The Experience” that really resonated with my beliefs. (Full disclosure: Anna is a personal friend. Word Marketing has been a client, and represents a mutual client who advertises in the CBT.) It provides a powerful reminder of the impact all your actions [Click Here]
Marketing, Film, Research…What?
Posted by Brent Beshore on Friday, July 10th, 2009 Categories:
From the looks of my description, I’d wonder “What’s this guy about?” I’d also think “How is this guy an expert in all those fields?” To clear the last question up—In short, I’m not. Do I know more about my industries than the average person? I think so, purely through osmosis. But, in my companies, [Click Here]
It’s 10am. Do you know where your ads are?
Posted by Joe Schmitter on Thursday, July 2nd, 2009 Categories:
As I was reading a financial magazine this past weekend, an advertisement for a sub-sandwich shop caught my attention. Now I realize everyone eats, but my first thought was, “Why are they advertising in this publication?” Please keep in mind that I am a marketing junky who has been known to sing jingles to my [Click Here]
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