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	<title>CBT Blogs &#187; advertising</title>
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	<description>Columbia Business Times Blogs</description>
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		<title>Inducing Participation</title>
		<link>http://blog.columbiabusinesstimes.com/300961/2011/04/14/inducing-participation/</link>
		<comments>http://blog.columbiabusinesstimes.com/300961/2011/04/14/inducing-participation/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 15:10:37 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Consumer Interest]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300961</guid>
		<description><![CDATA[One of the smartest and most interesting people I follow on Twitter is @nametagscott. He posted a thought today that resonated greatly with me and I couldn’t wait to share it with you. &#8220;If your brand doesn’t induce participation, your bank account will endure devaluation.&#8221; So what are you doing to induce participation?  I bet [...]]]></description>
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		<title>Barry White &amp; The Trust Trigger</title>
		<link>http://blog.columbiabusinesstimes.com/300715/2010/05/20/barry-white-the-trust-trigger/</link>
		<comments>http://blog.columbiabusinesstimes.com/300715/2010/05/20/barry-white-the-trust-trigger/#comments</comments>
		<pubDate>Thu, 20 May 2010 15:36:45 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[7 Triggers of Fascination]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Columbia]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Meineke]]></category>
		<category><![CDATA[MO]]></category>
		<category><![CDATA[Sally Hogshead]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300715</guid>
		<description><![CDATA[Sorry for the delay in continuing the promised series of blog posts about the 7 triggers of fascination as noted in the excellent book Fascinate by Sally Hogshead.  For this installment, I’d like to share a unique use of the Trust trigger.  It’s made unique by the secondary triggers, Vice and Lust. The home page [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What is fascinating?</title>
		<link>http://blog.columbiabusinesstimes.com/300698/2010/04/12/what-is-fascinating/</link>
		<comments>http://blog.columbiabusinesstimes.com/300698/2010/04/12/what-is-fascinating/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 21:59:54 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[F Score Personality Test]]></category>
		<category><![CDATA[Fascinate]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sally Hogshead]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300698</guid>
		<description><![CDATA[In a recent blog entry, I promised to write about a “fascinating” new book I’m in the process of reading entitled, Fascinate by Sally Hogshead.  Sally’s book makes a strong case that there are 7 Fascination Triggers used in all marketing.  Each person and brand has a unique combination that best suits them. We all [...]]]></description>
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		<title>2 Styles of Advertising: Which One Suits You?</title>
		<link>http://blog.columbiabusinesstimes.com/300677/2010/03/31/2-styles-of-advertising-which-one-suits-you/</link>
		<comments>http://blog.columbiabusinesstimes.com/300677/2010/03/31/2-styles-of-advertising-which-one-suits-you/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 15:59:05 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[Fascinate]]></category>
		<category><![CDATA[Folgers]]></category>
		<category><![CDATA[relational advertising]]></category>
		<category><![CDATA[Sally Hogshead]]></category>
		<category><![CDATA[transactional advertising]]></category>
		<category><![CDATA[triggers]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300677</guid>
		<description><![CDATA[Advertising is an art, not a science.  If any advertising source, i.e. Newspaper, radio, tv, etc. could guarantee results, they would have long ago put the other sources out of business.  The truth is your business can achieve results with any form of advertising, if done properly.  I’d like to share with you some background [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Cheeseburger and Fries, Hold the Discount!</title>
		<link>http://blog.columbiabusinesstimes.com/300666/2010/03/29/cheeseburger-and-fries-hold-the-discount/</link>
		<comments>http://blog.columbiabusinesstimes.com/300666/2010/03/29/cheeseburger-and-fries-hold-the-discount/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 16:06:57 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[discounting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300666</guid>
		<description><![CDATA[Recently the concept of discounting has found renewed life, mostly due to the perception of a troubled economy and the ease with which it can be measured.  Some social media applications have even been tweaked to provide a platform for businesses to discount their products/services to their followers/fans/connections, etc.  The topic of today’s post is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My 5 Goals and Contract with Myself</title>
		<link>http://blog.columbiabusinesstimes.com/300357/2009/09/28/my-5-goals-and-contract-with-myself/</link>
		<comments>http://blog.columbiabusinesstimes.com/300357/2009/09/28/my-5-goals-and-contract-with-myself/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 20:14:17 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[100 Day Challenge]]></category>
		<category><![CDATA[5K]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CBT]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300357</guid>
		<description><![CDATA[As promised, I have created a list of 5 goals as part of the 100 Day Finish Strong Challenge.  I believe these goals are achievable, but it will take concentrated effort and stretching my comfort zone.  Just visualizing my feelings of accomplishment has already boosted my excitement level.  As part of this program, I am [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shockvertising at its Finest</title>
		<link>http://blog.columbiabusinesstimes.com/300311/2009/08/27/shockvertising-at-its-finest/</link>
		<comments>http://blog.columbiabusinesstimes.com/300311/2009/08/27/shockvertising-at-its-finest/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 14:05:27 +0000</pubDate>
		<dc:creator>Brent Beshore</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[shockvertising]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300311</guid>
		<description><![CDATA[Great Work Sometimes great work is tough to spot. Other times work is so profound that it makes you sit up and take notice. The following work falls into the later category for me. The work is shockvertising (advertising that intends to shock the target audience into paying attention to the message) at its best. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Does Your Print Vendor Care About Your Success?</title>
		<link>http://blog.columbiabusinesstimes.com/300294/2009/08/20/does-your-print-vendor-care-about-your-success/</link>
		<comments>http://blog.columbiabusinesstimes.com/300294/2009/08/20/does-your-print-vendor-care-about-your-success/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 14:40:23 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audit]]></category>
		<category><![CDATA[Circulation Verification Council]]></category>
		<category><![CDATA[Columbia Business Times]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[publication]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300294</guid>
		<description><![CDATA[The recent popularity of digital media advertising sources has been partially driven by the availability of easily collectable and highly relevant data.  While this is essential information to obtain, the print industry has its own tools for providing advertisers with vital intelligence to help them maximize their return on investment. Anytime you consider advertising in print, you must be [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Up To The Challenge?</title>
		<link>http://blog.columbiabusinesstimes.com/300146/2009/07/20/are-you-up-to-the-challenge/</link>
		<comments>http://blog.columbiabusinesstimes.com/300146/2009/07/20/are-you-up-to-the-challenge/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 15:31:15 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Daily Sense]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300146</guid>
		<description><![CDATA[In my neverending quest to find effective techiques that will aid me in creating the best possible ads for my clients, I came across this gem in the Daily Sense blog.  If you click on the ad, it will take you the original post where you will find an entertaining challenge that is bound to be beneficial to your business. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Your Marketing Measure Up?</title>
		<link>http://blog.columbiabusinesstimes.com/300113/2009/07/16/does-your-marketing-measure-up/</link>
		<comments>http://blog.columbiabusinesstimes.com/300113/2009/07/16/does-your-marketing-measure-up/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 15:05:07 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[catalogue]]></category>
		<category><![CDATA[CBT]]></category>
		<category><![CDATA[E-commerce website]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[Lush Cosmetics]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales tool]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.columbiabusinesstimes.com/?p=300113</guid>
		<description><![CDATA[&#8220;Vodka margarita exfoliates and cleanses tired skin Generous portions of fine and coarse sea salt line the rim of an enriching facial scrub to wash away everyday grime. Ocean Salt refreshes, nourishes, and tones, all while smelling deliciously of violet and lime. Butters of the avocado and coconut variety take the edge off, moisturizing and [...]]]></description>
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