Taking the Helm of CBT: Brian McNeill
Posted by Joe Schmitter on Wednesday, November 2nd, 2011 Categories:
Now that the new version of the Columbia Business Times has been available publicly for a few days, and we’ve just completed the 20 Under 40 Awards presented by Moresource, I’d like to introduce you to another architect of this massive change, and tell him “Great Job!” The new editor of Columbia Business Times [Click Here]
A New Era for Columbia Business Times
Posted by Joe Schmitter on Wednesday, October 19th, 2011 Categories:
Today marks a significant moment in the history of Columbia Business Times. For the first time since its inception some 16 years ago, it is undergoing a major change in format, size, and shelf-life. We are sending it off to the printer, so everything is finally official! As many of you have already learned, starting [Click Here]
This Advice and a Dime Will Get You a Cup of Coffee
Posted by Joe Schmitter on Monday, October 5th, 2009 Categories:
On my way back to the office after acquiring a new advertiser-client for The Columbia Business Times, my attention was drawn to the sign in the photo at the top of this blog entry. I’m a bit of an advertising and marketing junkie, so my mind tends to process messages differently than the average citizen [Click Here]
Does Your Print Vendor Care About Your Success?
Posted by Joe Schmitter on Thursday, August 20th, 2009 Categories:
The recent popularity of digital media advertising sources has been partially driven by the availability of easily collectable and highly relevant data. While this is essential information to obtain, the print industry has its own tools for providing advertisers with vital intelligence to help them maximize their return on investment. Anytime you consider advertising in print, you must be [Click Here]
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