On my way back to the office after acquiring a new advertiser-client for The Columbia Business Times, my attention was drawn to the sign in the photo at the top of this blog entry.  I’m a bit of an advertising and marketing junkie, so my mind tends to process messages differently than the average citizen [Click Here]

The recent popularity of digital media advertising sources has been partially driven by the availability of easily collectable and highly relevant data.  While this is essential information to obtain, the print industry has its own tools for providing advertisers with vital intelligence to help them maximize their return on investment. Anytime you consider advertising in print, you must be [Click Here]