We Do Know Who You Are…
Posted by Joe Schmitter on Tuesday, May 25th, 2010 Categories:
In this second installment of the 7 Triggers of Fascination from the book Fascinate by Sally Hogshead, I’d like to touch on the Power Trigger. A recent 30 second TV commercial by the Pennsylvania Department of Revenue caught my attention, and that of many Americans, for its use of the Power Trigger through a “Big-Brother” [Click Here]
What is fascinating?
Posted by Joe Schmitter on Monday, April 12th, 2010 Categories:
In a recent blog entry, I promised to write about a “fascinating” new book I’m in the process of reading entitled, Fascinate by Sally Hogshead. Sally’s book makes a strong case that there are 7 Fascination Triggers used in all marketing. Each person and brand has a unique combination that best suits them. We all [Click Here]
2 Styles of Advertising: Which One Suits You?
Posted by Joe Schmitter on Wednesday, March 31st, 2010 Categories:
Advertising is an art, not a science. If any advertising source, i.e. Newspaper, radio, tv, etc. could guarantee results, they would have long ago put the other sources out of business. The truth is your business can achieve results with any form of advertising, if done properly. I’d like to share with you some background [Click Here]
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