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	<title>CBT Blogs &#187; Fascinate</title>
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		<title>We Do Know Who You Are&#8230;</title>
		<link>http://blog.columbiabusinesstimes.com/300720/2010/05/25/we-do-know-who-you-are/</link>
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		<pubDate>Tue, 25 May 2010 14:29:03 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Alarm]]></category>
		<category><![CDATA[Big Brother]]></category>
		<category><![CDATA[Fascinate]]></category>
		<category><![CDATA[Pennsylvania]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[Sally Hogshead]]></category>
		<category><![CDATA[taxes]]></category>

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		<description><![CDATA[In this second installment of the 7 Triggers of Fascination from the book Fascinate by Sally Hogshead, I’d like to touch on the Power Trigger. A recent 30 second TV commercial by the Pennsylvania Department of Revenue caught my attention, and that of many Americans, for its use of the Power Trigger through a “Big-Brother” [...]]]></description>
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		<title>What is fascinating?</title>
		<link>http://blog.columbiabusinesstimes.com/300698/2010/04/12/what-is-fascinating/</link>
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		<pubDate>Mon, 12 Apr 2010 21:59:54 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[F Score Personality Test]]></category>
		<category><![CDATA[Fascinate]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sally Hogshead]]></category>

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		<description><![CDATA[In a recent blog entry, I promised to write about a “fascinating” new book I’m in the process of reading entitled, Fascinate by Sally Hogshead.  Sally’s book makes a strong case that there are 7 Fascination Triggers used in all marketing.  Each person and brand has a unique combination that best suits them. We all [...]]]></description>
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		<title>2 Styles of Advertising: Which One Suits You?</title>
		<link>http://blog.columbiabusinesstimes.com/300677/2010/03/31/2-styles-of-advertising-which-one-suits-you/</link>
		<comments>http://blog.columbiabusinesstimes.com/300677/2010/03/31/2-styles-of-advertising-which-one-suits-you/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 15:59:05 +0000</pubDate>
		<dc:creator>Joe Schmitter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[Fascinate]]></category>
		<category><![CDATA[Folgers]]></category>
		<category><![CDATA[relational advertising]]></category>
		<category><![CDATA[Sally Hogshead]]></category>
		<category><![CDATA[transactional advertising]]></category>
		<category><![CDATA[triggers]]></category>

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		<description><![CDATA[Advertising is an art, not a science.  If any advertising source, i.e. Newspaper, radio, tv, etc. could guarantee results, they would have long ago put the other sources out of business.  The truth is your business can achieve results with any form of advertising, if done properly.  I’d like to share with you some background [...]]]></description>
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