Me
Posted by Joe Schmitter on Thursday, May 27th, 2010 Categories:
Something I read recently stuck with me and I’ve been feeling a bit convicted by it ever since. In short, the passage asked if I was open about my faith. Do my friends, clients, and colleagues know I’m a Christian? I couldn’t answer yes completely, so I am addressing it now. In addition to proudly [Click Here]
Barry White & The Trust Trigger
Posted by Joe Schmitter on Thursday, May 20th, 2010 Categories:
Sorry for the delay in continuing the promised series of blog posts about the 7 triggers of fascination as noted in the excellent book Fascinate by Sally Hogshead. For this installment, I’d like to share a unique use of the Trust trigger. It’s made unique by the secondary triggers, Vice and Lust. The home page [Click Here]
What is fascinating?
Posted by Joe Schmitter on Monday, April 12th, 2010 Categories:
In a recent blog entry, I promised to write about a “fascinating” new book I’m in the process of reading entitled, Fascinate by Sally Hogshead. Sally’s book makes a strong case that there are 7 Fascination Triggers used in all marketing. Each person and brand has a unique combination that best suits them. We all [Click Here]
Cheeseburger and Fries, Hold the Discount!
Posted by Joe Schmitter on Monday, March 29th, 2010 Categories:
Recently the concept of discounting has found renewed life, mostly due to the perception of a troubled economy and the ease with which it can be measured. Some social media applications have even been tweaked to provide a platform for businesses to discount their products/services to their followers/fans/connections, etc. The topic of today’s post is [Click Here]
Pizza and Crocodiles
Posted by Joe Schmitter on Thursday, February 4th, 2010 Categories:
As a self-confessed marketing & advertising junky, I love learning about unique ideas that help businesses become successful, especially small businesses! There are many lessons to be learned, and some of the greatest innovations are nothing more than ideas that have been taken from one industry, refreshed, and introduced successfully in another. For example, drive-through [Click Here]
This Advice and a Dime Will Get You a Cup of Coffee
Posted by Joe Schmitter on Monday, October 5th, 2009 Categories:
On my way back to the office after acquiring a new advertiser-client for The Columbia Business Times, my attention was drawn to the sign in the photo at the top of this blog entry. I’m a bit of an advertising and marketing junkie, so my mind tends to process messages differently than the average citizen [Click Here]
Is That WD-40 in the Cooler?
Posted by Joe Schmitter on Tuesday, August 4th, 2009 Categories:
If you haven’t done so, I would encourage you to visit www.shakespeares.com and sign up to receive their “Pizza E-mail letter of news and coupon receiving.” Kurt and the crew have cooked up another stellar idea known as “The Ultimate Shakespearience.” In short, you and 5 friends get to have a pizza party in their kitchen [Click Here]
Gunslingers and Grapefruit
Posted by Cathy Atkins on Tuesday, August 4th, 2009 Categories:
“There are no bad prospects, only bad salespeople.” Or so David Sandler used to say. I beg to differ. I have, on occasion, run across a prospect with the personality of a grapefruit. In those cases, you have a few choices: you can either continue on, hoping to change things as you develop some sort [Click Here]
What You Don’t Know CAN Hurt You
Posted by Joe Schmitter on Friday, July 24th, 2009 Categories:
I recently read a post on a real estate forum to which I subscribe and felt a need to share the thought with our readers on the CBT Blog Page. Thank you to Alice Leeper of Re/Max Boone Realty for bringing it back to my attention. You would be well advised to heed her advice. [Click Here]
Dance With The Ones Who Brought You
Posted by Joe Schmitter on Wednesday, July 22nd, 2009 Categories:
Sports Night was a short-lived sitcom aired on ABC from 1998-2000. As a major fan of sports, it quickly became one of my shows. To my great joy, I received the entire series on DVD as a gift a few years ago. I think I have watched the entire series about 6 times in the [Click Here]
Are You Up To The Challenge?
Posted by Joe Schmitter on Monday, July 20th, 2009 Categories:
In my neverending quest to find effective techiques that will aid me in creating the best possible ads for my clients, I came across this gem in the Daily Sense blog. If you click on the ad, it will take you the original post where you will find an entertaining challenge that is bound to be beneficial to your business. [Click Here]
Does Your Marketing Measure Up?
Posted by Joe Schmitter on Thursday, July 16th, 2009 Categories:
“Vodka margarita exfoliates and cleanses tired skin Generous portions of fine and coarse sea salt line the rim of an enriching facial scrub to wash away everyday grime. Ocean Salt refreshes, nourishes, and tones, all while smelling deliciously of violet and lime. Butters of the avocado and coconut variety take the edge off, moisturizing and [Click Here]
Advertising vs. Marketing (Part 1)
Posted by Joe Schmitter on Friday, July 10th, 2009 Categories:
I recently read a blog post by Anna Lawrence of Word Marketing entitled “The Experience” that really resonated with my beliefs. (Full disclosure: Anna is a personal friend. Word Marketing has been a client, and represents a mutual client who advertises in the CBT.) It provides a powerful reminder of the impact all your actions [Click Here]
Marketing, Film, Research…What?
Posted by Brent Beshore on Friday, July 10th, 2009 Categories:
From the looks of my description, I’d wonder “What’s this guy about?” I’d also think “How is this guy an expert in all those fields?” To clear the last question up—In short, I’m not. Do I know more about my industries than the average person? I think so, purely through osmosis. But, in my companies, [Click Here]
Thank You, Sir! May I Have Another?
Posted by Joe Schmitter on Wednesday, July 8th, 2009 Categories:
“That will be $68.75,” said the clerk as I was recently purchasing a gift. I handed him my debit card, punched in my pin #, and waited for the computerized register to verify I wasn’t a deadbeat trying to buy something without having sufficient funds in my checking account. In a few seconds, the computer [Click Here]
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