Archive

Marketing, Film, Research…What?

Posted by Brent Beshore on Friday, July 10th, 2009 Categories:
From the looks of my description, I’d wonder “What’s this guy about?” I’d also think “How is this guy an expert in all those fields?”  To clear the last question up—In short, I’m not. Do I know more about my industries than the average person? I think so, purely through osmosis. But, in my companies, [Click Here]

Thank You, Sir! May I Have Another?

Posted by Joe Schmitter on Wednesday, July 8th, 2009 Categories:
“That will be $68.75,” said the clerk as I was recently purchasing a gift. I handed him my debit card, punched in my pin #, and waited for the computerized register to verify I wasn’t a deadbeat trying to buy something without having sufficient funds in my checking account. In a few seconds, the computer [Click Here]

On the Right Track

Posted by Joe Schmitter on Tuesday, July 7th, 2009 Categories:
I recently read the current issue of Deliver Magazine.  This is a terrific magazine for generating innovative and effective marketing ideas. It does tend to promote Direct Mail since it is a USPS publication.  The associated website is chock full of great info as well, including this article about measuring Social Media. Now, to tackle the [Click Here]

It’s 10am. Do you know where your ads are?

Posted by Joe Schmitter on Thursday, July 2nd, 2009 Categories:
As I was reading a financial magazine this past weekend, an advertisement for a sub-sandwich shop caught my attention. Now I realize everyone eats, but my first thought was, “Why are they advertising in this publication?” Please keep in mind that I am a marketing junky who has been known to sing jingles to my [Click Here]

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